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The work that must be done when planning a website is the prototype layout. A good layout can bring a good image to your website. Of course, it is also very important for the user experience. Although we have always advocated user-oriented website planning, when the company's funds are limited and time is limited, we do n’t have much resources to investigate users. Tips so that website planners can spend more time on overall website planning, so there will be less work during the website operation phase. Come share with you today!
网站策划时必须要做的工作是原型布局，一个好的布局能为你的网站带来一个好的映像，当然对于用户体验也是相当重要的。虽然我们一直提倡以用户为导向，进行网站策划，可是当企业资金有限，时间有限时，我们就没有太多的资源去向用户调研，所以掌握这些小秘密也就是一种省力，获得最大程度优势的小技巧，这样网站策划人员就可以将更多的时间放在整个网站规划之上，这样在网站运营阶段会少很多工作。今天就来跟大家分享一下！
1.对比图像，文字更具吸引力
与你所认为的相反，在浏览一个网站的时候，能够直接吸引用户目光的并不是图像。大多数通过偶然点击进入你的网站的用户，他们是来寻觅信息的而不是图像。因此，保证你的网站设计凸现出最重要的信息板块，这才是设计的首要原则。
2.眼球的第一运动聚焦于网页的左上角
用户浏览网页的这一习惯应该在意料之中，毕竟左上部为主要操作中心这一点为大多数重要的计算机应用程序的设计所采用。在你构建网站考虑网站设计时，应该尽量保持这一格式。要知道，如果你希望保持个人特色，搭建一个成功的网站，你就必须尊重用户们的习惯。
3.用户浏览网页时，首先观察网页的左上部和上层部分，之后再往下阅读，浏览右边的内容
用户普遍的浏览方式呈现出“F”的形状 。保证网站内容的重要要素集中于这些关键区域，以此确保读者的参与。在此放置头条，副题，热点以及重要文章，这样可以吸引到读者进行阅读。
4.读者会忽视横幅广告
研究表明，读者常忽视大部分的横幅广告——尽管你以此维持网站生计——视线往往只停留几分之一秒。如果你想通过广告挣钱，那么必须创新你的广告位以及合理配置网站广告形式。
5.花哨的字体和格式被忽视
为什么呢？那是因为用户会认为这些是广告，并非他们所需要的信息。事实上，研究表明用户很难在充满大量颜色的花哨字体格式里寻找到所需的信息，因为视觉线索告诉他们把这些忽略吧。保持网站的清爽，不要因为华而不实的表面，让重要的信息被忽略。
6.用数词来代替数字
如果使用数词取代数字的罗列，读者会发现在你的网站可以很容易地发现真实的资料。要知道，你是写给那些将第一次浏览你的网站的读者，所以，让他们容易发现他们所需的信息，让他们感兴趣。
7.字体大小影响浏览行为
想改变人们对你的网页的看法吗？改变网页字体的大小。大的字体刺激浏览，而小一些的字体则提高焦点阅读量。根据你的需要，合理配置两者的比例。
8.遇到感兴趣的内容，用户仅会多看一眼副标题
不要过分坚持副标题固定的格式——保证他们的相关性和兴趣。你也可以让副标题包含关键词，这样可以有效利用搜索引擎，让它带来读者。
9.人们大都只浏览网页的小部分内容
如果在用户浏览的时候提供信息使他们尽快锁定目标，就可以把这一点发展成为你的优势。突出某些部分或者创建项目列表使网页信息容易找到和阅读。
10.简短的段落相对于长段落来说有更好的表现力
网页信息是为大多数强调快速浏览的无联网用户提供的。除非上下文的衔接要求，保持信息由简短的段落和句式组成 。
11.根据视觉锁定，一栏格式比多栏格式拥有更好的表现力
别让过多的信息把网站来访者淹没。大多数情况下，简洁更具力量。多栏内容容易被用户忽视，我们需要消除这些干扰。
12.网页顶部和左边的广告更能吸引眼球
如需要在网站植入广告，试图使他们融入网页的左上部，这样他们才能吸引到最大的视觉注意力。当然，用户仅仅会注意到这些广告，这并不意味着他们会用鼠标点击。所以不要为了提高广告的注意力而牺牲原有的网站设计。
13.将广告放置与最佳内容一旁也可以提升注意力
如果想要提升广告的可视性和点击率，可以将其设置于最能引起人兴趣的内容一旁，整合进网页的设计里。这样，用户既可以找到所需的内容，你也能提升广告的效益。
14.在各种测试中，人们阅读文字广告最为专心。
正如上面提到的，一般的互联网用户不会花费太多时间用于查看那些一眼就能看出是广告的内容。这就是文字广告表现出众的原因。他们并没有分散注意力，而是与网页的其它部分内容融为一体，这让他们减少了对读者的视觉刺激，也使这一广告形式获得成功的阅读率。
15.越大的图像吸引越多的注意力
如果要在网页中使用图片，那越大越好。人们更倾向于查看那些能够清楚地看到细节和获取信息的图像。要保证你所用的图片与文章内容相关，否则它更容易被忽视。大多数读者都拥有高速的连接速度，所以请放心在你的网站上使用那些较大体积的图。
16.干净、清晰的特写图片能吸引更多的视觉注意
可能那些抽象的艺术图片会让你的网站看起来很有味道，但是他们并不会吸引多少读者的注意力。如果你需要使用到这些图片，请确保所用图片的清晰以及其表达内容的简单可读性。必须注意的是，那些与真实的“人”相关的图片比所谓的模特图片更为“优秀”。
17.标题能吸引眼球
浏览网页时，读者能发现的第一内容是标题。确保网页的所有相关链接畅通和有效，以让读者顺利的通过网站进一步搜索。
18.用户花费大量时间察看按钮和菜单
所以，你需要花费额外的时间维护你的精心设计。毕竟，他们不仅吸引了读者的眼球，更是网站设计的重要组成要素。
19.表单格式可以延长读者的注意时间
分解内容和段落，大量使用表单形式来表现你的文章，可以保证读者的浏览率。使用数字和其它标记符号来突出文章的重要内容，会让网站更容易浏览，用户更快的找到所需的信息。
20.避免呈现大块的文本
研究显示，一般的网络浏览者不会花费时间去阅读大块的文本，无论他们有多重要或写得多好。因此，必须把这些大文本分解为若干小段落。突出重要的地方，放置点击的按钮也可以提高用户的注意力。
21.格式可以吸引注意力
在文中使用粗体、大写、彩体、下划线可以帮助用户获取正文所表达的最主要的信息。使用时需要谨慎，因为过多的使用会使你的网页难以阅读，把读者吓跑。
22.利用好空白
尽管把网页的每寸空间都填满这个想法十分诱人，但事实上让网站留出部分剩余更为不错。网站的过量信息会把用户淹没，同时他们也会忘记所提供的大部分的内容。所以保持网页的简洁，给读者预留出一些视觉空间来供读者休息。
23.放置于网页顶部，导航工具的作用将更好的发挥
理想情况下，你不会满足于当读者打开你的网站时仅浏览初始页，而是希望他们浏览翻阅，察看其它感兴趣的内容。将导航器置于网页顶部，就可以让用户通过使用这个工具轻松的找到所需的目标内容。
下面是英文对照：
1. Contrast images, text is more attractive
Contrary to what you think, when browsing a website, it is not the image that directly attracts users' attention. Most people who come to your site by accidental clicks are looking for information, not images. Therefore, to ensure that your website design highlights the most important information sections, this is the first principle of design.
2. The first movement of the eyeball focuses on the upper left corner of the web page
The user's habit of browsing the web should be expected, after all, the upper left is the main operation center, which is used for the design of most important computer applications. When you're building your website and considering your website design, you should try to maintain this format. You know, if you want to maintain your personal characteristics and build a successful website, you must respect the habits of users.
3. When the user browses the webpage, first observe the upper left and upper parts of the webpage, and then read down to browse the content on the right
The general user's browsing style shows the shape of "F". Keep important elements of your site content focused on these key areas to ensure reader engagement. Put headlines, sub-topics, hotspots, and important articles here so that readers can read them.
4. Readers will ignore banner ads
Research has shown that readers often overlook most banner ads — even if you use them to make a living on your site — and often stay in sight for only a fraction of a second. If you want to make money through advertising, you must innovate your advertising space and properly configure the form of website advertising.
5. Fancy fonts and formats are ignored
why? That's because users think that these are ads, not information they need. In fact, research shows that it is difficult for users to find the information they need in a fancy font format full of colors, because visual clues tell them to ignore them. Keep your website fresh and don't let important information be ignored because of its flashy appearance.
6. Replace numbers with numbers
If you use numbers instead of numbers, readers will find that you can easily find real information on your website. Keep in mind that you are writing to readers who will be visiting your site for the first time, so make it easy for them to find the information they need and interest them.
7. Font size affects browsing behavior
Want to change the way people think about your web pages? Change the font size of web pages. Large fonts stimulate browsing, while smaller fonts increase focus reading. According to your needs, reasonably configure the ratio of the two.
8. When encountering the content of interest, the user will only take a look at the subtitle
Don't stick too much to the fixed format of subtitles-keep them relevant and interested. You can also include keywords in the subtitles, which can make effective use of search engines and bring them to readers.
9. People mostly browse only a small part of the web page
If you provide information as users browse to get them to target as quickly as possible, you can develop this into your advantage. Highlight certain sections or create a list of items to make web page information easy to find and read.
10. Short paragraphs are more expressive than long paragraphs
Web page information is provided for most internetless users who emphasize fast browsing. Unless contextual cohesion requires, keeping information consists of short paragraphs and sentences.
11. According to visual lock, one-column format has better expressive power than multi-column format
Don't let too much information overwhelm your website visitors. In most cases, simplicity is more powerful. Multi-column content is easily ignored by users, and we need to eliminate these distractions.
12. The ads at the top and left of the page are more eye-catching
If you need to place ads on your website, try to integrate them into the upper left of the page so that they can attract the maximum visual attention. Of course, users will only notice these ads, which does not mean that they will click with the mouse. So don't sacrifice your original website design in order to increase your advertising attention.
13. Placing ads alongside the best content can also increase attention
If you want to improve the visibility and click-through rate of your ads, you can set it aside from the content that is most interesting and integrate it into the design of your webpage. In this way, users can find the content they need and you can increase the effectiveness of your advertising.
14. In various tests, people read text ads most intently.
As mentioned above, the average Internet user does not spend much time looking at the content that can be seen at a glance as an advertisement. That's why text ads excel. They are not distracting, but are integrated with other parts of the webpage, which allows them to reduce the visual stimulus to the reader and also makes this advertising form a successful reading rate.
15. Larger images attract more attention
If you want to use pictures in a web page, the bigger the better. People tend to look at images that clearly see details and get information. Make sure that the image you use is relevant to the content of the article, otherwise it will be more easily overlooked. Most readers have high-speed connection speeds, so rest assured that those larger images are used on your site.
16.Clean, clear close-up pictures can attract more visual attention
Maybe those abstract art pictures will make your website look delicious, but they will not attract much reader's attention. If you need to use these pictures, please make sure the pictures used are clear and the expressions are simple and readable. It must be noted that pictures related to real "people" are more "excellent" than so-called model pictures.
17. Titles catch the eye
When browsing the web, the first thing readers will find is the title. Ensure that all relevant links on the webpage are smooth and effective, so that readers can further search through the website smoothly.
18. Users spend a lot of time looking at buttons and menus
So you need to spend extra time maintaining your elaborate design. After all, they not only attract the attention of readers, but also an important component of website design.
19. Form format can extend readers' attention
Decomposing content and paragraphs, and using forms to express your articles, can ensure readers' browsing rates. Using numbers and other markup symbols to highlight the important content of the article will make the site easier to navigate and users will find the information they need more quickly.
20. Avoid rendering large blocks of text
Research shows that the average web browser does not spend time reading large blocks of text, no matter how important they are or how well they write. Therefore, these large texts must be broken down into small paragraphs. Highlight important places and place clicked buttons to increase user attention.
21. Format can attract attention
The use of bold, capital, color, and underline in the text can help users get the most important information expressed in the text. Be careful when using it, because excessive use will make your webpage difficult to read and scare readers away.
22. Make good use of white space
Although the idea of filling every inch of webpage space is very tempting, in fact it is better to leave some of the site's surplus. Excessive information on the site will overwhelm users, and they will forget most of the content provided. So keep the page simple, and reserve some visual space for readers to rest.
23. Placed at the top of the webpage, the role of navigation tools will be better played
Ideally, you wouldn't be content to just browse the start page when readers open your site, but instead want them to browse through and view other content of interest. By placing the navigator at the top of the webpage, users can easily find the target content they need by using this tool.
以上只是一些科学的网站策划方法，是根据前人的经验所总结出来的，但是并不能说这是绝对正确的。因为用户的需求是在不断变化的，根据自己网站的定位不同，产品不同会有不同程度上的调整。那么这些工作就交给用户体验设计师去做吧，再由网站策划人员一起来配合，这样才是正确的工作方法。
The above are just some scientific website planning methods, which are summarized based on previous experience, but it cannot be said that this is absolutely correct. Because the needs of users are constantly changing, according to the positioning of their own website, different products will be adjusted to different degrees. Then these tasks are left to the user experience designer to do, and then coordinated by the website planner, this is the correct way of working.