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2015-7-29 13:34
General Motors
is to spend $5bn on a new family of vehicles to push into global growth markets while deepening its partnership with China’s SAIC Motor , as the world’s third-biggest carmaker continues to recast its strategy in emerging economies. GM and SAIC, venture partners in China, will develop the vehicle architecture and engines for a group of cars that will be made in China, Brazil, India and Mexico with a high degree of locally parts. The range is expected to go on sale in 2019 with a Chevrolet badge and sell 2m a year. Cars will be exported but there are no plans to sell them in the US or Europe. Dan Ammann, GM president, said the company aimed to come up with a “formula for winning” in the markets that will drive future car sales, as carmakers face a North American market thought to be near its peak, anaemic growth in Europe and global trouble spots such as Russia. About 88 per cent of growth in car sales worldwide are expected to come from emerging markets between now and 2030, according to GM. “This is really all about meeting the rapidly changing needs of customers in these growth markets,” he said. “We felt it was very important to come out and make clear .?.?. where we are placing our bets.” 通用汽车(General Motors)将斥资50亿美元打造一个全新车型系列,在全球成长型市场中推出,同时深化与中国上汽集团(SAIC Motor)的合作关系。这家世界第三大汽车制造商一直在重塑其针对新兴经济体的战略。
通用汽车与其中国合资伙伴上汽集团将联合为一系列车型研发车辆架构与发动机,这些车型将在中国、巴西、印度和墨西哥以高度利用当地配件的方式进行生产。这系列配有雪佛兰(Chevrolet)车标的车型预计将在2019年上市销售,计划年销量200万辆。这些车型会被出口,但目前并无在美国或欧洲销售的计划。 通用汽车总裁丹?安曼(Dan Ammann)表示,该公司的目标是在驱动未来汽车销量增长的市场获得一种“致胜公式”,因为目前汽车制造商面对的是被认为接近饱和的北美市场、增长乏力的欧洲,以及全球麻烦之地,如俄罗斯。 据通用汽车预测,从现在到2030年,约88%的全球汽车销量增长将来自新兴市场。 “这完全是为了满足这些增长型市场中快速变化的用户需求,”他说。“我们认为,出面说明……我们把赌注压在哪里,这一点非常重要。” 译者/何黎 |