【英语科技】谷歌2010年中国热搜词汇

What does Google's annual 'Zeitgeist' summary of 2010 web searches reveal about the interests of people living in the world's second-largest economy? Not what you might think.

In a year that produced more than its fair share of sensitive topics, some might expect users of Google--China's 'uncensored' search engine--to display certain political leanings. Instead, the company's latest annual search data (in Chinese) shows users more concerned with entertainment and shopping.

As in previous years, 'Baidu,' or the name of Google's chief rival in China, the most popular search website in China, is at the top of the list of most searched terms, followed by 'QQ,' China's most popular instant-messaging service, operated by Tencent. After that comes Alibaba Group's online shopping website Taobao, with '163,' a popular web portal run by Netease, also making the top ten. Others include the online game websites, online video websites and social networking website Kaixin001.

There was also little controversy to be found on the top ten most searched film and television titles.

Box office hit 'Avatar' was the most searched movie. Feng Xiaogang's tear-jerking earthquake blockbuster ' Aftershock,' martial arts biopic 'Ip Man 2,' and 'Inception' also made the list. Although many Chinese made a connectionbetween the predicament of the Na'vi in 'Avatar' and the thousands of regular Chinese forcefully evicted from their homes by real estate developers, the government seem largely unfazed by enthusiasm for the film. Ditto 'Aftershock' and the rest.

One exception was 'Lust Caution,' the 2007 Ang Lee film that about a young female spy who seduces a Kuomintang official during China's civil war, which ended up being the second-most searched movie this year. The film, partially censored in China, was famous for its steamy sex scenes, which helped earn lead actress Tang Wei a temporary ban from appearing in Chinese films, lifted this year.

Another exception was ' Woju,' a hit TV series about the difficulties young couples faces in buying their own home in a big city like Shanghai and this year's sixth-most searched television show. In the series, which was eventually banned, one character becomes the well paid mistress of a corrupt government official to help her sister afford the down payment on a new apartment.

Movies, along with online games and sports, dominated Google's list of fastest-rising search terms in China. Meanwhile, the list of most searched-for people included May Day, a Taiwanese pop group; Han Han, an outspoken Chinese novelist and blogger; Lady Gaga; and comedian Xiao Shenyang.

Demonstrating that sex is universally a hot topic in any nation, Zhang Xiaoyu, a 25-year-old girl who became famous in China for posting nude photos of herself online, also made the list. (Pornography is bannedin China.)

To be sure, Google and other popular websites, including domestic ones, have made China's censorship efforts more difficultby speeding up the spread of information. This year's Zeitgeist results suggest that Chinese Internet users, like their counterparts in the U.S., simply spend most of their time consuming information that's entertaining.

Research firm Analysys International said Google had 21.6% of China's search market revenue as of the third quarter, while Baidu had 73%. Baidu publishes popular search terms over a period seven days on its website, but the company has not released its most popular search terms for the year.

就谷歌(Google)每年通过网络搜索得出的“时代思潮”概要而言，关于居住在中国的人们都有哪些兴趣，2010年的结果又揭示了什么呢？或许和你想的不一样。

Bloomberg News“百度”2010年在谷歌中被搜索最多的词在一个敏感话题多于往常的年份中，有人也许认为谷歌──中国“未经审查”的搜索引擎──的使用者会体现出某种政治偏好。然而该公司最新的年度搜索数据显示，使用者更关心娱乐和购物。

与过去几年一样，百度(Baidu)，也是谷歌在中国的头号竞争对手，在搜索次数最多的词语榜单中名列首位。其次是腾讯(Tencent)运营的中国最受欢迎的即时讯息服务QQ。之后是阿里巴巴集团(Alibaba Group)的在线购物网站淘宝网(Taobao)，网易(Netease)旗下热门门户网站163也进入了前十名。其他包括在线游戏、网络视频兼社交网站开心网。

在搜索次数最多的前十部电影及电视剧中，也很少有涉及争议性话题的作品。

票房吸“金”大作《阿凡达》(Avatar)是搜索最多的影片。冯小刚的“催泪弹”《唐山大地震》、功夫传记片《叶问2》以及《盗梦空间》(Inception)也进入前十名。虽然许多中国人将《阿凡达》中纳美人的遭遇同许多被地产开发商强行拆迁的普通中国人联系起来，但大体来说政府似乎并没有对影片引发的热情感到恼怒。《唐山大地震》和其他影片也是如此。

AP Photo/20th Century Fox中国2010年在谷歌中搜索最多的电影《色戒》是其中一个例外，李安的这部影片讲述了一名年轻的女间谍在抗战期间引诱一位国民党官员的故事。这部2007年的影片成为今年搜索次数第二多的电影。该片的一部分内容在中国上映时被删剪，它也因其大胆暴露的性爱画面而为人所知，女主演汤唯因此被中国电影暂时“封杀”。今年禁令已经取消。

另一个例外是电视剧《蜗居》，这部大热的电视剧讲述了年轻夫妇在像上海这样的大城市买房时遇到的重重困难，它在今年搜索次数最多的电视节目中排名第六。《蜗居》中的一个角色成为了一名腐败政府官员的情妇，养尊处优的她帮助姐姐承担了一套新房的首付。

在中国上升最快的谷歌搜索词中，电影、网络游戏和体育赛事占据着主导。此外，搜索次数最多的人物包括台湾流行乐团五月天、直言不讳的中国小说家兼博主韩寒、Lady Gaga以及喜剧演员小沈阳。

25岁的张筱雨也进入了榜单，这个女孩在中国之所以有名是因为她将自己的裸照放到了网上。张筱雨的入选说明，性在任何一个国家都是热门话题，普遍如此（中国命令禁止色情内容的传播）。

当然，谷歌和其他广受欢迎的网站，包括国内的网站，已经通过信息的加速传播令中国的审查工作更加困难。今年“时代思潮”的结果表明，与美国网民一样，中国网民的多数时间完全都花在了获取有趣的信息上。

研究公司易观国际(Analysys International)说，截至第三季度，谷歌在中国搜索市场收入中占据了21.6%，百度则为73%。百度会在网站上公布过去七天中的搜索热词，但它还没有公布今年全年的搜索热词。