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2010-12-3 14:38
Toyota Motor Corp.'s (7203.TO) Etios sedan made its global debut in India Wednesday, in a challenge to Suzuki Motor Corp.'s (7269.TO) dominance of one of the world's fastest-growing automobile markets.
The 1.5-liter gasoline-powered Etios sedan will cost INR496,000 ($10,870) for the base variant at showrooms in New Delhi. The top-end version will cost INR686,500. Suzuki's Swift Dzire sedan costs INR488,558 for the base model, while Tata Motors Ltd.'s (TTM) Manza sedan is priced at INR512,732. Toyota's decision to make the global launch of the Etios in India, where rising incomes of the country's estimated 300 million middle class is fueling demand for new vehicles, reflects the importance of the world's second-fastest growing major economy for auto makers. 'India is a key market for our overall strategic growth plans, and the launch of the Etios is definitely a milestone not only for Toyota in India but for Toyota globally,' Toyota President Akio Toyoda said. He said 70% of parts for the Etios are sourced from vendors in India. Etios Hatchback Singh said Toyota will also introduce the Liva, a hatchback based on the Etios platform, in India next April. The hatchback will help Toyota tap small-car buyers, the biggest segment of India's auto market, and compete with Suzuki, which controls about half of the country's car market with its eight small car models. Nearly two-thirds of the cars sold annually in India are small cars, which has encouraged other auto makers such as Ford, Volkswagen and Nissan to start selling their small cars in the country. Anirban Chowdhury / Santanu Choudhury / Dhanya Ann Thoppil 丰田汽车公司（Toyota Motor Corp.）Etios轿车周三在印度进行了全球首发，对铃木汽车公司（Suzuki Motor Corp.）在全球增长最快汽车市场之一──印度的统治地位发起了挑战。
在新德里展室中，排量1.5L的Etios基本配置汽车售价将为496,000印度卢比(合10,870美元)，顶级配置则为686,500印度卢比。铃木基本配置的Swift Dzire轿车售价为488,558印度卢比，印度塔塔汽车有限公司（Tata Motors Ltd.）生产的Manza轿车价格为512,732印度卢比。 toyotaetios.in丰田汽车公司的Etios轿车丰田决定将Etios在印度进行全球首发，是因为印度估计达3亿人口的中产阶级的收入不断上升，他们对新车的需求增加，从而反映了全球增长第二快主要经济体对汽车生产企业的重要性。 丰田汽车总裁丰田章男（Akio Toyoda）说，印度是我们整体战略增长计划的关键市场，推出Etios不仅对丰田在印度，而且对丰田在全球来说，肯定都是重要的里程碑。 他说，Etios的70%配件都来自印度的供应商。 掀背版Etios 丰田汽车印度分公司Toyota Kirloskar Motor Pvt.副董事总经理辛格（Sandeep Singh）说，丰田还将于明年4月在印度推出基于Etios平台的掀背车Liva。 这一掀背型汽车将帮助丰田开发小型车买家（他们在印度汽车市场占有最大份额），并与铃木展开竞争；铃木以八款小型车占据着印度约一半的汽车市场。 印度每年出售的汽车中近三分之二是小型汽车，这鼓励福特汽车（Ford）、大众汽车（Volkswagen）和日产汽车（Nissan）等其他汽车生产企业开始在印度销售自己的小型汽车。 Anirban Chowdhury / Santanu Choudhury / Dhanya Ann Thoppil （本文版权归道琼斯公司所有，未经许可不得翻译或转载。） |