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2010-11-11 02:32
China's ZTE Corp., best known as a telecommunications equipment maker but also a growing vendor of mobile phones, estimates it will ship 300,000 units of a new Android smartphone to Europe this year as sales launch in France this month, a ZTE spokeswoman said late Monday.
The smartphone, with a 3.5-inch touch screen, is ZTE's second in France using Google's Android operating system. France Telecom's Orange, which has already sold the phone in the U.K. with the name 'The San Francisco' since September, will also sell the device in France as the 'Tactile Internet 2' starting Nov. 18, an Orange spokesman said. It will sell the phone in France for 249 euros without any service plan and starting at 9 euros with a post-paid plan, the spokesman said. France's Bouygues Telecom will also sell the new Android phone as the 'Blade,' the ZTE spokeswoman said. The phone's low price compared to many Android phones could be key for ZTE, which is already known for winning telecom equipment contracts worldwide by undercutting the prices of Western rivals. 'They make a pretty decent phone, but not so much so that I would put them ahead of any number of European vendors, if the price were equal,' said Mark Natkin, managing director of Marbridge Consulting in Beijing. ZTE, which sells many of its handsets in developing countries, is pushing to sell more of its phones in the high-end but competitive markets of the U.S. and Western Europe. In August, it launched a mobile phone called the Salute with U.S. operator Verizon Wireless. ZTE also plans to sell the new Android phone in China, Portugal, Germany and Spain, the ZTE spokeswoman said, without giving a time frame. ZTE's revenue in the first half of the year from 'terminals' -- including mobile phones and plug-in devices for computers to get online via a cellular network -- rose 40% from a year earlier to 7.8 billion yuan ($1.17 billion), accounting for 25% of the company's revenue. ZTE and its hometown rival Huawei Technologies, which also makes telecom gear and mobile phones, have both 'climbed their way up the ladder' to sell more products in developed markets, said Mr. Natkin. But ZTE will have to overcome quality issues and low brand recognition to break further into top markets, he said. 'Operators in the most sophisticated markets are less moved by a slightly lower price, in some cases even by a drastically lower price,' Mr. Natkin said. Owen Fletcher 以电讯设备生产商闻名的中兴通讯也是日益强大的手机供应商。中兴通讯一位女发言人周一稍晚说，随着本月公司在法国开始销售基于Android操作系统的新型智能手机，预计今年将向欧洲发货30万部这种手机。
ZTE名为“刀片”的新型Android手机 这种智能手机配有3.5英寸触摸屏，是中兴在法国推出的第二款使用谷歌（Google）Android操作系统的智能手机。 法国电信（France Telecom）旗下移动通讯运营商Orange一位发言人说，9月以来Orange以“旧金山”这一名称在英国出售此款手机，该公司将从11月18日起以“互联网触觉2” （Tactile Internet 2）这一名称在法国出售该手机。这位发言人说，在法国市场上，如果没有绑定服务，该手机售价为249欧元；如果绑定后付费服务，那么起售价为9欧元。 中兴通讯这位女发言人说，法国移动通讯运营商布伊格电信公司（Bouygues Telecom）也将销售这款新型Android手机，名为“刀片”（Blade）。 较之许多Android手机，这款手机低廉的价格可能是中兴的制胜法宝。中兴通讯本来就以通过以低于西方竞争对手的价格而在全球获得电信设备合同而闻名。 北京迈博瑞咨询公司董事总经理纳塔金（Mark Natkin）说，中兴的手机不错，但没有好到如果价格相同，我会将他们置于欧洲手机供应商之前的程度。 中兴的许多手机通常是在发展中国家销售，目前该公司努力向美国和西欧高端但竞争激烈的市场出售更多手机。今年8月，中兴与美国移动通讯运营商Verizon Wireless共同推出了名为“致敬”（Salute）的手机。 这位中兴女发言人说，该公司还计划在中国、葡萄牙、德国和西班牙出售这种新款Android手机，但没有透露时间框架。 中兴今年上半年从销售这些“终端”获得的营收较上年同期增长40%，至人民币78亿元 (合11.7亿美元)，占公司总营收的25%。这些“终端”包括手机，以及通过手机网络上网的电脑插件。 纳塔金说，中兴通讯及其中国本土市场竞争对手华为均已取得进展，将向发达市场销售更多产品。他说，但中兴将不得不克服质量和品牌知名度较低的问题，以进一步涉足高端市场。华为也生产电信设备和手机。 纳塔金说，最成熟市场的移动通讯运营商不太被略低的价格所打动，一些情况下，即使价格非常低，他们也不会动心。 Owen Fletcher （本文版权归道琼斯公司所有，未经许可不得翻译或转载。） 关键词：Android 欧洲 手机 中兴 |